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The #WorkwithKayli Campaign Strategy

Most people apply with a resume.
I launched a campaign.

This is a full-funnel job seeker campaign built and executed by Kayli Flanders. This initiative is both a real-time digital campaign designed to showcase the creative, technical, and strategic capabilities Kayli brings to the table. While Kayli's experience is rooted in programmatic, the campaign expands across Facebook, Instagram, LinkedIn, YouTube, Reddit, and TikTok, demonstrating adaptability and fluency in cross-channel digital strategy.

Objective

Interview

Drive Awareness with Key Decision Makers

Reach the right people - hiring managers, recruiters, and decision-makers across platform, agency, and brand environments.

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Signals: Site visits, shares, video engagement​

Sportswear

Demonstrate Capability Through Execution

I don’t just talk about strategy - I execute it with clarity, creativity, and intent.

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Signals: Case study views, on-site exploration, resume views/downloads

Handshake

Convert Interest Into Opportunity

Turn awareness into interviews and active job conversations. Guide potential employers from curiosity to conversion.

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Signals: Contact form submissions, e-mails, interviews

Channels & Tactics

To demonstrate my capabilities the same way I would for a client, this campaign is built on a multi-channel strategy designed to drive targeted visibility, engagement, and conversion. Each channel plays a specific role in the funnel - just like any high-performing media plan.

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Website Development

Workwithkayli.com serves as the campaign HQ. To turn interest into consideration, I have showcased the following: 

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Social (Paid & Organic)

I will start with organic *this is new territory for me* then amplify with paid as the campaign progresses.

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Formats: posts, carousels, videos, reels

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Platforms: Facbook, Instagram, LinkedIn, TikTok, Youtube, Reddit

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Messaging (A/B Testing): 

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Goal: Shares! We want organic to take this as far as it can go.

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Direct Outreach and Continuous Applications

  • Personalized messages to recruiters, hiring managers, and industry leaders 

  • Share posts 1/week featuring case studies, videos, campaign performance updates, encourage sharing

Measurement Framework

Funnel Stage
Goal
KPI
Awareness
Reach right audience
Unique site visitors, LinkedIn views, TikTok/YouTube impressions
Engagement
Showcase value & content
Video watch time, case study clicks, social saves/shares
Consideration
Indicate deeper interest
Resume downloads, repeat site visits
Conversion
Generate real opportunities
Contact submissions, interview invites

Results

Check out my Blog for ongoing updates!

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